Simon Mak Yun Sum graduated with Master Degree in “Interactive Telecommunications Program” ITP, New York University, U.S. and graduated with Bachelor of Science in Graphic Design, San Jose State University, U.S. He published an ITP project “Munch Time” in a Japanese design magazine- Axis in 1999. He worked as User Experience Designer for IBM.com in New York in 2000. Since 2002, he has been a Design Lecturer in Macao Polytechnic Institute School of Design.